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How to improve AI SEO in 7 steps

AI SEO (sometimes called GEO or AEO) focuses on making your content discoverable and citable by AI models. Here's how to improve:

1. Get a baseline AI SEO Score

Start with UltraScout's free AI SEO Score. It identifies exactly what's blocking AI crawlers.

2. Unblock AI crawlers in robots.txt

Ensure these user-agents are allowed:

• GPTBot (ChatGPT)
• Google-Extended (Google AI)
• ClaudeBot (Anthropic)
• PerplexityBot
• ChatGPT-User

3. Add AI-friendly meta tags

<meta name="robots" content="index, follow">
<meta name="GPTBot" content="index, follow">
<meta name="ClaudeBot" content="index, follow">

4. Implement structured data

AI models love schema:

• FAQPage — direct answers to questions
• HowTo — step-by-step processes
• Article — authoritativeness signals

5. Create /llms.txt

This emerging standard helps LLMs understand your site hierarchy.

6. Optimize content format

• Use clear H2/H3 headings
• Write direct answers first, then details
• Include bullet points and numbered lists
• Define key terms clearly

7. Monitor and iterate

Re-run your AI SEO Score monthly. Upgrade to the AI Search Readiness Audit for prioritized fixes with code examples.