Optimising for AI search (ChatGPT, Perplexity, Google SGE, Claude) requires a new set of tools built for generative engines.
| Tool category | Purpose | Recommended tool | Price |
|---|---|---|---|
| Audit and readiness | Check AI crawler access | UltraScout AI SEO Score | Free / £29 |
| Mention tracking | Monitor brand in AI answers | UltraScout platform | Subscription |
| Schema validator | Test structured data | Google Rich Results | Free |
| Robots.txt tester | Debug crawler rules | Google Search Console | Free |
Step 1: Baseline audit (UltraScout — free)
Run AI SEO Score on your site and top competitor sites.
Step 2: Technical fixes (UltraScout paid or manual)
Implement robots.txt changes, add meta tags, create llms.txt.
Step 3: Content optimisation (manual)
Rewrite top pages with direct answers, clear structure, FAQ schema.
Step 4: Mention monitoring (UltraScout platform)
Track if your brand appears in AI answers.
Step 5: Iterate
Re-run your AI SEO Score monthly to track improvements.
Semrush, Ahrefs, and Moz are built for traditional search. They don't check:
noai meta tags/ai.txt or /llms.txtUltraScout fills this gap.
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