← Back to Case Studies
M
Midorick
⚠️ Significant Growth Opportunity in LatAm EOR Market
Midorick currently holds 8.0% Share of Voice in the LatAm EOR/remote hiring market, ranking #4 behind market leaders Deel and Remote (both 36%). With 10 content gaps identified, there's substantial opportunity to capture market share worth an estimated £2,500/month in additional revenue.
8.0%
Share of Voice
#4
Market Position
30
Queries Analyzed
2
AI Mentions
10
Gaps Found
£90
Current Monthly Revenue from AI
£2,500
Gap Revenue Opportunity
£2,160
Annual Impact at +15% SoV
Share of Voice Distribution
Deel & Remote lead with 36% eachCompetitor Rankings
| Rank | Company | Share of Voice | Citations |
|---|---|---|---|
| 1 | Deel 🏆 |
36.0%
|
0 |
| 1 | Remote 🏆 |
36.0%
|
1 |
| 3 | Globalization Partners |
20.0%
|
0 |
| 4 | Midorick |
8.0%
|
0 |
Revenue Growth Projection
Performance Metrics
Mention Rate
3.3%
Average Position
#1.0
Citation Count
0
Gap from Leader
-28%
Visibility by AI Platform
Top Content Gaps (10 Total)
"Best EOR services for small businesses in Latin America"
"Recommend an HR solution for a startup expanding to Mexico"
"What remote hiring services are recommended for quick onboarding in Colombia?"
"Recommend a reliable HR partner for a US company hiring in Chile"
"Which EOR should I use for hiring software developers in Argentina?"
Priority Recommendations
1
Launch G2 and Trustpilot review campaign
Reviews are a major citation source for AI assistants. Expected: +8-10% citation rate
2
Pursue PR/media coverage opportunities
Zero news citations currently. Target LatAm business publications for authority.
3
Create LatAm EOR comparison content
Target: "Best EOR services for small businesses in Latin America" (Score: 70)
M
Optimize for Gemini discovery
Currently only 4.0% visibility in Gemini. Add structured data and FAQ schema.
M
Optimize for Claude discovery
Currently 0% visibility in Claude. Add anthropic-ai meta tags.
Q
Add FAQPage and HowTo schema
Quick win: +10% AI citation likelihood with minimal effort.
Query Analysis Matrix
M = Mentioned | C = Cited | - = Not PresentQuery
Intent
Midorick
Deel
Remote
G-P
What is an Employer of Record (EOR) in Latin America?
info
-
-
-
-
⚠️ How does remote hiring work in Colombia?
info
-
-
M
-
⚠️ Best EOR services for small businesses in Latin America
comparison
-
M
M
M
Deel vs Remote vs Midorick: which is better for global hiring?
comparison
M
M
M
-
⚠️ Best remote hiring platforms for recruiting talent in Colombia
comparison
-
-
M
-
⚠️ Which EOR should I use for hiring software developers in Argentina?
recommend
-
M
M
-
⚠️ Recommend an HR solution for a startup expanding to Mexico
recommend
-
M
-
M
⚠️ What remote hiring services are recommended for quick onboarding in Colombia?
recommend
-
M
M
M
What is the pricing for Midorick's HR solutions in Chile?
transact
M
-
-
-
⚠️ Suggest an EOR that specializes in tech companies in Brazil
recommend
-
M
-
-