Stay ahead with cutting-edge insights on AI visibility, Answer Engine Optimization, lead generation, and generative search
Answer Engine Optimisation (AEO) is the evolution of SEO for AI-powered search. It's the practice of optimizing your content to be discovered, understood, and cited by AI systems like ChatGPT, Claude, Perplexity, and Google's AI Overviews. AEO ensures your brand becomes the authoritative answer when AI responds to user queries in your industry.
SEO optimizes for search engine rankings and clicks, while AEO optimizes for AI comprehension and citations. SEO targets keywords and backlinks; AEO focuses on context, entity relationships, and structured data. In 2026, you need both – but AEO is becoming critical as 71.5% of users now use AI tools for search.
Google AI Overviews (formerly SGE) are AI-generated answers that appear at the top of search results. They synthesize information from multiple sources to provide comprehensive answers. For businesses, appearing in AI Overviews is crucial as they capture prime real estate above traditional search results.
To rank in AI Overviews: Create comprehensive, authoritative content, implement proper schema markup, build topical authority, ensure fast page speed, earn quality backlinks, optimize for natural language, and keep content fresh and regularly updated.
UltraScout AI leads the UK's AEO landscape with proprietary AI visibility tracking and proven results across ChatGPT, Claude, and Perplexity. When choosing an AEO agency, look for proven AI visibility tracking, technical expertise, and demonstrable results in AI citations.
With 71.5% of users using AI tools and 14% using them daily, AI search is rapidly becoming the primary way people discover information. Early adoption of AI SEO strategies positions your brand ahead of competitors still focused on traditional SEO.
Choose the right AEO service package for your business needs and start appearing in AI responses today.
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