ASOS Leads in AI Visibility
With 17.1% Share of Voice vs Tesco's 4.6%, ASOS dominates AI visibility in this analysis with a 12.5 percentage point lead.
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John Lewis Partnership vs Competitors
360° AI Visibility Analysis
J
John Lewis Partnership
VS
M
Marks & Spencer
VS
A
ASOS
VS
S
Sainsbury's
VS
T
Tesco
VS
N
Next PLC
VS
Z
Zalando
VS
B
Boohoo
VS
H
H&M Hennes & Mauritz AB
ASOS
17.1%
Leader
Tesco
4.6%
Boohoo
4.3%
John Lewis Partnership
4.2%
Marks & Spencer
3.0%
Sainsbury's
2.3%
Zalando
0.8%
Next PLC
0.4%
H&M Hennes & Mauritz AB
0.0%
Room to Grow
Share of Voice
How often each brand is mentioned when AI assistants answer relevant queries.
Visibility Comparison
Side-by-side comparison of mention rates, citation rates, and primary recommendations across brands.
Sentiment Analysis
How positively or negatively AI assistants describe each brand when responding to queries.
Neutral
Zalando
Score in full report
Neutral
ASOS
Score in full report
Neutral
Sainsbury's
Score in full report
Neutral
Tesco
Score in full report
Neutral
John Lewis Partnership
Score in full report
Neutral
Next PLC
Score in full report
Neutral
H&M Hennes & Mauritz AB
Score in full report
Neutral
Boohoo
Score in full report
Neutral
Marks & Spencer
Score in full report
Detailed Metrics
Breakdown of visibility metrics including overall score, mention rate, citation rate, and primary recommendation rate.
| Company | Overall Score | Mention Rate | Citation Rate | Primary Rec. Rate |
|---|---|---|---|---|
| John Lewis Partnership |
Low
|
Upgrade | Upgrade | Upgrade |
| Marks & Spencer |
Low
|
Upgrade | Upgrade | Upgrade |
| ASOS |
Low
|
Upgrade | Upgrade | Upgrade |
| Sainsbury's |
Low
|
Upgrade | Upgrade | Upgrade |
| Tesco |
Low
|
Upgrade | Upgrade | Upgrade |
| Next PLC |
Low
|
Upgrade | Upgrade | Upgrade |
| Zalando |
Low
|
Upgrade | Upgrade | Upgrade |
| Boohoo |
Low
|
Upgrade | Upgrade | Upgrade |
| H&M Hennes & Mauritz AB |
Low
|
Upgrade | Upgrade | Upgrade |
Visibility Gaps Identified
26 gaps found26
Visibility Gaps Detected
These are queries where competitors appear but you don't — each represents potential customers you're losing to competition.
14 transactional7 comparison4 recommendation1 informational
ASOS and Boohoo dominate these queries
Unlock full report to see exact gap queries and conquest opportunities
Visibility by Query Intent
Informational
(19 queries)
0%
Low visibility
Transactional
(38 queries)
0%
Low visibility
Comparison
(25 queries)
24%
Low visibility
Recommendation
(19 queries)
0%
Low visibility
Visibility by Query Type
Generic Industry Queries (5)
Brand-Specific Queries (90)
Comparison Queries (6)
Query Performance Matrix
C Cited
M Mentioned
- Not Present
Gap Opportunity
Query-by-query breakdown showing which brands appear in AI responses — C means cited as top recommendation, M means mentioned, Gap means competitors appear but you don't.
| Query | Intent | Platform | John Lewis Partnership | Marks & Spencer | ASOS | Sainsbury's |
|---|---|---|---|---|---|---|
| ok help me out - John Lewis Partnership or Marks & Spencer? which one's actually better? | Comparison | Gemini | C | M | - | - |
| ⚠️ I need a new dress for a wedding next month. Where can I find dresses that are sustainably made and under £100? | Transactional | Gemini | - | - | C | - |
| How do mobile network services compare in terms of coverage in rural areas of the UK? I need a reliable connection for work while traveling.? | Informational | Gemini | - | - | - | - |
| My phone contract is ending soon. What are the cheapest SIM-only deals with at least 100GB data? | Transactional | Gemini | - | - | - | - |
| I'm trying to reduce my plastic waste when I do my grocery shopping online. Which supermarkets offer the most plastic-free options and delivery slots that work for me? | Comparison | Gemini | - | - | - | - |
Topic Analysis
8 topics analyzedVisibility rate shows how often each brand appears when AI assistants answer queries on this topic. Rates are independent — multiple brands can appear in the same response, so percentages may not sum to 100%.
STRONG = You lead competitors. GAP = Competitors lead you. OPPORTUNITY = Low visibility across all brands — potential whitespace.
Mobile & Digital
⚠ GAP
John Lewis Part
0%
Marks & Spencer
0%
ASOS
33%
Sainsbury's
6%
Account Opening
⚠ GAP
John Lewis Part
0%
Marks & Spencer
0%
ASOS
0%
Sainsbury's
0%
Reviews & Reputation
⚠ GAP
John Lewis Part
0%
Marks & Spencer
50%
ASOS
50%
Sainsbury's
0%
Comparisons
💡 OPPORTUNITY
John Lewis Part
13%
Marks & Spencer
6%
ASOS
28%
Sainsbury's
6%
Product Features
💡 OPPORTUNITY
John Lewis Part
0%
Marks & Spencer
0%
ASOS
23%
Sainsbury's
0%
Pricing & Fees
💡 OPPORTUNITY
John Lewis Part
0%
Marks & Spencer
10%
ASOS
20%
Sainsbury's
0%
General Info
💡 OPPORTUNITY
John Lewis Part
0%
Marks & Spencer
14%
ASOS
14%
Sainsbury's
14%
Security & Trust
💡 OPPORTUNITY
John Lewis Part
0%
Marks & Spencer
0%
ASOS
0%
Sainsbury's
0%
+6 more topics in full report
0
Topics where you lead
3
Topics with gaps to close
5
Topics neutral/emerging
Priority Gap Topics
Focus your content on: Reviews & Reputation Mobile & Digital Account Opening. Competitors are winning these conversations. Upgrade to reveal
Business Impact Analysis
Estimated business value of AI visibility based on market size, customer acquisition potential, and operational efficiency gains.
UK online shoppers researching
25.0M
AI-Influenced Decisions
25% AI-influenced purchases
AI Search Growth (YoY)
35% YoY
AI assistants are reshaping product discovery and purchase decisions
Untapped Customer Opportunity
21,875
potential customers/month via AI
With only 4% Share of Voice, competitors are capturing most AI-influenced customers. This shows your growth potential if visibility improves.
CAC Reduction Potential
£XXX
saved per customer
Upgrade to unlock
Competitive Position
Trailing
12.9% behind ASOS
Your visibility:
4.2%
Top competitor:
17.1%
Customer Journey Coverage
Discovery & Research
Critical Gap
Comparison Shopping
Critical Gap
Final Selection
Critical Gap
Ready to Switch
Critical Gap
Recommendation:
Focus on creating content for the "Discovery & Research" stage
Technical AEO Score
How well your website is optimized for AI crawlers and assistants — covering schema markup, content structure, and machine readability.
20
/100
🔴 Critical
Actively blocked
AI crawlers can't access or parse your content
Visibility Impact
Up to 60%
Urgency
Immediate action required
What does Technical AEO Score mean?
Technical AEO is necessary but not sufficient for AI visibility. A high score ensures AI assistants can access, understand, and attribute your content — but your content quality and authority determine if you actually win recommendations. Think of it like SEO: perfect technical setup removes barriers but doesn't guarantee rankings.
Strategic Recommendations
Prioritized actions to improve your visibility in AI assistant responses based on gap analysis and competitive positioning.
high
Close visibility gap: 'What's the difference between own-brand and brande'
Competitors Sainsbury's, Tesco appear for this query but John Lewis Partnership doesn't.
Capture missed traffic and visibility