LNER Leads in AI Visibility
With 27.3% Share of Voice vs CrossCountry's 22.3%, LNER dominates AI visibility in this analysis with a 5.0 percentage point lead.
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LNER vs Competitors
360° AI Visibility Analysis
L
LNER
VS
A
Avanti West Coast
VS
C
CrossCountry
VS
T
TransPennine Express
LNER
27.3%
Leader
CrossCountry
22.3%
Avanti West Coast
16.9%
TransPennine Express
9.8%
Room to Grow
Share of Voice
How often each brand is mentioned when AI assistants answer relevant queries.
Visibility Comparison
Side-by-side comparison of mention rates, citation rates, and primary recommendations across brands.
Sentiment Analysis
How positively or negatively AI assistants describe each brand when responding to queries.
Neutral
TransPennine Express
Score in full report
Neutral
LNER
Score in full report
Neutral
Avanti West Coast
Score in full report
Neutral
CrossCountry
Score in full report
Detailed Metrics
Breakdown of visibility metrics including overall score, mention rate, citation rate, and primary recommendation rate.
| Company | Overall Score | Mention Rate | Citation Rate | Primary Rec. Rate |
|---|---|---|---|---|
| LNER |
Low
|
Upgrade | Upgrade | Upgrade |
| Avanti West Coast |
Low
|
Upgrade | Upgrade | Upgrade |
| CrossCountry |
Low
|
Upgrade | Upgrade | Upgrade |
| TransPennine Express |
Low
|
Upgrade | Upgrade | Upgrade |
Visibility Gaps Identified
3 gaps found3
Visibility Gaps Detected
These are queries where competitors appear but you don't — each represents potential customers you're losing to competition.
1 informational1 transactional1 navigational
Avanti West Coast dominate these queries
Unlock full report to see exact gap queries and conquest opportunities
Visibility by Query Intent
Informational
(9 queries)
22%
Low visibility
Transactional
(9 queries)
22%
Low visibility
Comparison
(12 queries)
42%
Opportunity area
Recommendation
(9 queries)
33%
Opportunity area
Competitive Positioning
Overall AI Visibility Ranking
🥇
LNER
Sentiment: 5.0/10
27.3%
Share of Voice
🥈
CrossCountry
Sentiment: 5.0/10
22.3%
Share of Voice
🥉
Avanti West Coast
Sentiment: 5.0/10
16.9%
Share of Voice
#4
TransPennine Express
Sentiment: 5.0/10
9.8%
Share of Voice
Head-to-Head Battles
LNER
14
mentions
VS
Avanti West Coa
9
mentions
🏆 LNER wins
LNER
14
mentions
VS
CrossCountry
11
mentions
🏆 LNER wins
LNER
14
mentions
VS
TransPennine Ex
5
mentions
🏆 LNER wins
Visibility by Query Type
Generic Industry Queries (5)
Brand-Specific Queries (40)
Comparison Queries (3)
Query Performance Matrix
C Cited
M Mentioned
- Not Present
Gap Opportunity
Query-by-query breakdown showing which brands appear in AI responses — C means cited as top recommendation, M means mentioned, Gap means competitors appear but you don't.
| Query | Intent | Platform | LNER | Avanti West Coast | CrossCountry | TransPennine Express |
|---|---|---|---|---|---|---|
| Are Industry's season tickets worth it for regular travel between London and Edinburgh? | Comparison | Gemini | C | - | - | - |
| Is it worth getting an LNER season ticket if I commute to London daily? | Comparison | Gemini | C | - | - | - |
| ⚠️ Is there a way to get travel updates for my Avanti train without using the app? | Informational | Gemini | - | C | - | - |
| If my train is delayed, what compensation do I get when I buy tickets through Industry? | Informational | Gemini | - | - | - | - |
| Can I reserve spaces for bikes on Industry trains in Wales? | Transactional | Gemini | - | - | - | - |
Topic Analysis
7 topics analyzedVisibility rate shows how often each brand appears when AI assistants answer queries on this topic. Rates are independent — multiple brands can appear in the same response, so percentages may not sum to 100%.
STRONG = You lead competitors. GAP = Competitors lead you. OPPORTUNITY = Low visibility across all brands — potential whitespace.
General Info
✓ STRONG
LNER
42%
Avanti West Coa
17%
CrossCountry
25%
TransPennine Ex
0%
Pricing & Fees
✓ STRONG
LNER
40%
Avanti West Coa
20%
CrossCountry
0%
TransPennine Ex
20%
Mobile & Digital
⚠ GAP
LNER
0%
Avanti West Coa
33%
CrossCountry
33%
TransPennine Ex
0%
Security & Trust
⚠ GAP
LNER
0%
Avanti West Coa
50%
CrossCountry
0%
TransPennine Ex
0%
Reviews & Reputation
⚠ GAP
LNER
0%
Avanti West Coa
0%
CrossCountry
100%
TransPennine Ex
0%
Comparisons
💡 OPPORTUNITY
LNER
29%
Avanti West Coa
14%
CrossCountry
19%
TransPennine Ex
14%
Switching
—
LNER
33%
Avanti West Coa
33%
CrossCountry
33%
TransPennine Ex
33%
+5 more topics in full report
2
Topics where you lead
3
Topics with gaps to close
2
Topics neutral/emerging
Priority Gap Topics
Focus your content on: Reviews & Reputation Security & Trust Mobile & Digital. Competitors are winning these conversations. Upgrade to reveal
Business Impact Analysis
Estimated business value of AI visibility based on market size, customer acquisition potential, and operational efficiency gains.
UK travel bookings/year
45.0M
AI-Influenced Decisions
28% AI-influenced travel research
AI Search Growth (YoY)
35% YoY
AI assistants are revolutionizing travel planning and booking research
Untapped Customer Opportunity
286,650
potential customers/month via AI
With only 27% Share of Voice, competitors are capturing most AI-influenced customers. This shows your growth potential if visibility improves.
CAC Reduction Potential
£XXX
saved per customer
Upgrade to unlock
Competitive Position
Leading
5.0% ahead CrossCountry
Your visibility:
27.3%
Top competitor:
22.3%
Customer Journey Coverage
Discovery & Research
Critical Gap
Comparison Shopping
Needs Work
Final Selection
Needs Work
Ready to Switch
Critical Gap
Recommendation:
Focus on creating content for the "Discovery & Research" stage
Intent Coverage Analysis
33% High-Intent
💰
Buying
22.2%
2 of 9 queries
🤔
Comparing
41.7%
5 of 12 queries
🧭
Navigating
22.2%
2 of 9 queries
📚
Researching
22.2%
2 of 9 queries
⭐
Recommendations
33.3%
3 of 9 queries
Win/Loss Overview
Needs Improvement11
Wins
34
Losses
0
Ties
Win Rate
22.9%
Analyzed 48 queries
Equivalent PPC Value
Annual Value
£127,584/yr
Monthly Value
£10,632/mo
Industry Avg CPC
£12
Based on 14 AI mentions × estimated click-through × industry CPC
Technical AEO Score
How well your website is optimized for AI crawlers and assistants — covering schema markup, content structure, and machine readability.
60
/100
🟡 Foundation
Baseline ready
No barriers - competing on content merit alone
Visibility Impact
Up to 20%
Urgency
Optimize when convenient
What does Technical AEO Score mean?
Technical AEO is necessary but not sufficient for AI visibility. A high score ensures AI assistants can access, understand, and attribute your content — but your content quality and authority determine if you actually win recommendations. Think of it like SEO: perfect technical setup removes barriers but doesn't guarantee rankings.
Strategic Recommendations
Prioritized actions to improve your visibility in AI assistant responses based on gap analysis and competitive positioning.
high
Address negative sentiment for LNER
Sentiment score of 4.9/10 indicates issues. Review negative themes:
Improves brand perception and recommendations