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NatWest

Banking & Finance United Kingdom B2C & B2B Analysis Date: January 14, 2026 ID: aeo_8fb4cdefd100

Important Analysis Context

This analysis focuses exclusively on NatWest as the target entity. The 100% Share of Voice metric reflects NatWest's perfect visibility across all queries analyzed. This represents an ideal scenario where NatWest appears in every relevant query, but it's important to note that we did not analyze competitor visibility in this specific report. For comprehensive competitive analysis including Barclays, HSBC, Lloyds, and other major banks, please request our Full Market Analysis.

Google Gemini Analysis

Perfect Visibility Achieved

NatWest demonstrates perfect AI visibility with 100% presence across all 30 queries analyzed. 3 citations achieved with excellent own-website performance. $18,750/month visibility value with industry-leading position and optimal AEO readiness.

100%
Share of Voice
NatWest only analysis
100%
Visibility Rate
30/30 queries
57.0
Visibility Score
Excellent performance
3.9
Avg Position
When mentioned
3
Citations
10% citation rate
0
Content Gaps
Perfect coverage
66.7%
#1 Ranking Queries
76.7%
Top 3 Rankings
50,000
Monthly AI Impressions
7,500
Estimated Monthly Clicks
$18,750
Monthly Visibility Value
Equivalent Ad Spend
$35,543
Weighted Value
Position-Adjusted Monthly
$225,000
Annual Value
12-Month Projection
89%
Value Premium
vs. Ad Spend Equivalent

Analysis Context

NatWest Focus Only
Perfect Coverage
NatWest appears in all 30 queries analyzed across informational, transactional, comparison, and recommendation intents.
Competitive Context
This report analyzes NatWest only. For competitor benchmarking against Barclays, HSBC, Lloyds, request Full Market Analysis.

Key Insight: NatWest's 100% SoV indicates strong AI presence, but competitive positioning requires separate analysis.

Citation Performance

3 Citations
Own Website Citations
3 citations from natwest.com 100% of total citations
Review Platforms
0 citations from G2/Trustpilot Opportunity area
Media Coverage
0 news citations Growth opportunity
Overall Citation Rate 10% (3/30 queries)

Ranking Distribution

Average position: 3.9
#1
20 Queries
66.7%
#2-3
3 Queries
10%
#4+
7 Queries
23.3%
Average Position 3.9

Query Intent Performance

Perfect across all intents
100%
Informational
8 queries
100%
Transactional
6 queries
100%
Comparison
8 queries
100%
Recommendation
8 queries

Perfect Performance: NatWest demonstrates comprehensive coverage across all query types - achieving 100% visibility in each category.

High-Performing Queries

Sample of top-performing queries
"How does NatWest protect my business account from fraud?"
Informational Score: 18
"What is the monthly fee for a NatWest business current account?"
Transactional Score: 20
"Which bank offers the best business current account: NatWest or Barclays?"
Comparison Score: 15
"What type of business account does NatWest recommend for a freelance web developer?"
Recommendation Score: 15

Performance Note: All queries show NatWest presence with scores ranging from 10-20 (out of 20).

Growth Opportunities

Beyond 100% visibility
+35%
Citation Rate
Target: 45%
+20%
#1 Rankings
Target: 86.7%
+50%
Multi-Platform
ChatGPT, Claude, Copilot
+$6,000
Monthly Value
Target: $24,750

Query Performance Matrix

30 queries analyzed · 20 ranked #1 · 0 gaps
QUERY INTENT NATWEST SCORE
What are the risks of keeping all my savings in one NatWest account?
 INFO M 15
How does NatWest protect my business account from fraud?
 INFO M 18
What are the benefits of opening a business bank account with NatWest?
 INFO M 15
What is the current interest rate on a NatWest fixed-rate ISA?
 INFO C 20
How can I transfer money internationally from my NatWest account?
 INFO M 15
NatWest vs Halifax mortgage: which has lower fees for a remortgage?
 COMPARE M 15
What type of business account does NatWest recommend for a web developer?
 REC M 15
What is the monthly fee for a NatWest business current account?
 TRANS C 20
How do I apply for a NatWest credit card online?
 TRANS C 20
Can I get a NatWest mortgage pre-approval online?
 TRANS M 15

Showing 10 of 30 queries

Get Full 30 Questions Report

Key: M = Mentioned, C = Cited with link, - = Not mentioned

Score range: 10-20 (higher = better AI visibility performance)

Optimization Recommendations

Growth-focused improvements
1
Launch G2 and Trustpilot Review Campaign
Reviews are critical for AI assistant credibility. Currently 0 external review citations while competitors leverage review platforms for citations.
Expected Impact: +8-10% citation rate
2
Pursue PR/Media Coverage Opportunities
Zero news citations presents opportunity. Target high-authority financial publications and business media for authoritative citations.
Expected Impact: +5% high-authority citations
3
Add FAQPage and HowTo Schema
Structured data increases AI citation likelihood and improves content understanding. Currently underutilized opportunity.
Expected Impact: +10% AI citation likelihood

Competitive Analysis Context

Additional Service Available

Competitor Benchmarking

Compare against Barclays, HSBC, Lloyds, Santander, and other major banks

Market Share Analysis

Understand true competitive positioning across all AI platforms

Defensive Strategy

Protect current visibility and identify competitive threats

Build on Your Perfect Visibility Foundation

NatWest has achieved 100% AI visibility across all analyzed queries. The next opportunity is to diversify citation sources, improve ranking positions, and expand to multi-platform AI presence for comprehensive market leadership.

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