Octopus Energy Leads in AI Visibility
With 9.6% Share of Voice vs British Gas's 6.5%, Octopus Energy dominates AI visibility in this analysis with a 3.1 percentage point lead.
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Octopus Energy vs Competitors
360° AI Visibility Analysis
O
Octopus Energy
VS
E
EDF Energy
VS
O
OVO Energy
VS
B
British Gas
VS
S
ScottishPower
VS
E
E.ON Next
Octopus Energy
9.6%
Leader
British Gas
6.5%
EDF Energy
4.2%
OVO Energy
3.9%
ScottishPower
3.6%
E.ON Next
2.6%
Room to Grow
Share of Voice
How often each brand is mentioned when AI assistants answer relevant queries.
Visibility Comparison
Side-by-side comparison of mention rates, citation rates, and primary recommendations across brands.
Sentiment Analysis
How positively or negatively AI assistants describe each brand when responding to queries.
Neutral
OVO Energy
Score in full report
Neutral
E.ON Next
Score in full report
Neutral
Octopus Energy
Score in full report
Neutral
EDF Energy
Score in full report
Neutral
ScottishPower
Score in full report
Neutral
British Gas
Score in full report
Detailed Metrics
Breakdown of visibility metrics including overall score, mention rate, citation rate, and primary recommendation rate.
| Company | Overall Score | Mention Rate | Citation Rate | Primary Rec. Rate |
|---|---|---|---|---|
| Octopus Energy |
Low
|
Upgrade | Upgrade | Upgrade |
| EDF Energy |
Low
|
Upgrade | Upgrade | Upgrade |
| OVO Energy |
Low
|
Upgrade | Upgrade | Upgrade |
| British Gas |
Low
|
Upgrade | Upgrade | Upgrade |
| ScottishPower |
Low
|
Upgrade | Upgrade | Upgrade |
| E.ON Next |
Low
|
Upgrade | Upgrade | Upgrade |
Visibility Gaps Identified
5 gaps found5
Visibility Gaps Detected
These are queries where competitors appear but you don't — each represents potential customers you're losing to competition.
2 recommendation2 comparison1 transactional
British Gas and ScottishPower dominate these queries
Unlock full report to see exact gap queries and conquest opportunities
Visibility by Query Intent
Informational
(28 queries)
0%
Low visibility
Transactional
(46 queries)
6%
Low visibility
Comparison
(34 queries)
38%
Opportunity area
Recommendation
(28 queries)
11%
Low visibility
Visibility by Query Type
Generic Industry Queries (10)
Brand-Specific Queries (120)
Comparison Queries (6)
Query Performance Matrix
C Cited
M Mentioned
- Not Present
Gap Opportunity
Query-by-query breakdown showing which brands appear in AI responses — C means cited as top recommendation, M means mentioned, Gap means competitors appear but you don't.
| Query | Intent | Platform | Octopus Energy | EDF Energy | OVO Energy | British Gas |
|---|---|---|---|---|---|---|
| Which energy provider offers the best green energy deals for electric car owners? | Comparison | Gemini | C | M | M | M |
| ⚠️ Based on my energy usage, which renewable energy tariff would save me the most money? | Recommendation | Gemini | - | - | - | C |
| My gas boiler keeps breaking down. What are the pros and cons of switching to a heat pump instead, especially considering the cold winters we have here in [Unknown]? | Informational | Gemini | - | - | - | - |
| How much does it typically cost to install a new combi boiler in a three-bedroom house in [Unknown], including parts and labor? | Transactional | Gemini | - | - | - | - |
| I'm looking to get an EV charger installed at my home in [Unknown]. What are the differences between a tethered and untethered charger, and which is generally better for home use? | Comparison | Gemini | - | - | - | - |
Topic Analysis
9 topics analyzedVisibility rate shows how often each brand appears when AI assistants answer queries on this topic. Rates are independent — multiple brands can appear in the same response, so percentages may not sum to 100%.
STRONG = You lead competitors. GAP = Competitors lead you. OPPORTUNITY = Low visibility across all brands — potential whitespace.
Comparisons
💡 OPPORTUNITY
Octopus Energy
24%
EDF Energy
14%
OVO Energy
14%
British Gas
18%
Pricing & Fees
💡 OPPORTUNITY
Octopus Energy
10%
EDF Energy
7%
OVO Energy
3%
British Gas
7%
General Info
💡 OPPORTUNITY
Octopus Energy
0%
EDF Energy
0%
OVO Energy
0%
British Gas
7%
Product Features
💡 OPPORTUNITY
Octopus Energy
11%
EDF Energy
11%
OVO Energy
11%
British Gas
11%
Switching
💡 OPPORTUNITY
Octopus Energy
0%
EDF Energy
0%
OVO Energy
0%
British Gas
17%
Customer Service
💡 OPPORTUNITY
Octopus Energy
0%
EDF Energy
0%
OVO Energy
0%
British Gas
0%
Security & Trust
💡 OPPORTUNITY
Octopus Energy
0%
EDF Energy
0%
OVO Energy
0%
British Gas
0%
Mobile & Digital
💡 OPPORTUNITY
Octopus Energy
0%
EDF Energy
0%
OVO Energy
0%
British Gas
0%
+7 more topics in full report
0
Topics where you lead
0
Topics with gaps to close
9
Topics neutral/emerging
Business Impact Analysis
Estimated business value of AI visibility based on market size, customer acquisition potential, and operational efficiency gains.
UK domestic energy market
54 billion
AI-Influenced Decisions
15%
AI Search Growth (YoY)
35% YoY
With increasing price comparison and smart home integration by 2026, AI visibility will be crucial for acquiring and retaining customers in the competitive UK energy market.
Untapped Customer Opportunity
1,600
potential customers/month via AI
With only 10% Share of Voice, competitors are capturing most AI-influenced customers. This shows your growth potential if visibility improves.
CAC Reduction Potential
£XXX
saved per customer
Upgrade to unlock
Competitive Position
Leading
3.1% ahead British Gas
Your visibility:
9.6%
Top competitor:
6.5%
Customer Journey Coverage
Discovery & Research
Critical Gap
Comparison Shopping
Needs Work
Final Selection
Critical Gap
Ready to Switch
Critical Gap
Recommendation:
Focus on creating content for the "Discovery & Research" stage
Technical AEO Score
How well your website is optimized for AI crawlers and assistants — covering schema markup, content structure, and machine readability.
50
/100
🔴 Needs Attention
Actively missing
AI crawlers don't collect or parse your content
Visibility Impact
Up to 60%
Urgency
Immediate action required
What does Technical AEO Score mean?
Technical AEO is necessary but not sufficient for AI visibility. A high score ensures AI assistants can access, understand, and attribute your content — but your content quality and authority determine if you actually win recommendations. Think of it like SEO: perfect technical setup removes barriers but doesn't guarantee rankings.
Strategic Recommendations
Prioritized actions to improve your visibility in AI assistant responses based on gap analysis and competitive positioning.
high
Close visibility gap: 'Compare the business energy tariffs offered by Sco'
Competitors ScottishPower, E.ON Next appear for this query but Octopus Energy doesn't.
Capture missed traffic and visibility