Sainsbury's Leads in AI Visibility
With 18.9% Share of Voice vs Marks & Spencer's 15.6%, Sainsbury's dominates AI visibility in this analysis with a 3.3 percentage point lead.
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Sainsbury's vs Competitors
360° AI Visibility Analysis
S
Sainsbury's
VS
T
The Co-operative Group
VS
W
Waitrose & Partners
VS
T
Tesco PLC
VS
M
Marks & Spencer
Sainsbury's
18.9%
Leader
Marks & Spencer
15.6%
The Co-operative Group
3.0%
Waitrose & Partners
2.0%
Tesco PLC
0.7%
Room to Grow
Share of Voice
How often each brand is mentioned when AI assistants answer relevant queries.
Visibility Comparison
Side-by-side comparison of mention rates, citation rates, and primary recommendations across brands.
Sentiment Analysis
How positively or negatively AI assistants describe each brand when responding to queries.
Neutral
Marks & Spencer
Score in full report
Neutral
Sainsbury's
Score in full report
Neutral
Waitrose & Partners
Score in full report
Neutral
The Co-operative Group
Score in full report
Neutral
Tesco PLC
Score in full report
Detailed Metrics
Breakdown of visibility metrics including overall score, mention rate, citation rate, and primary recommendation rate.
| Company | Overall Score | Mention Rate | Citation Rate | Primary Rec. Rate |
|---|---|---|---|---|
| Sainsbury's |
Low
|
Upgrade | Upgrade | Upgrade |
| The Co-operative Group |
Low
|
Upgrade | Upgrade | Upgrade |
| Waitrose & Partners |
Low
|
Upgrade | Upgrade | Upgrade |
| Tesco PLC |
Low
|
Upgrade | Upgrade | Upgrade |
| Marks & Spencer |
Low
|
Upgrade | Upgrade | Upgrade |
Visibility Gaps Identified
7 gaps found7
Visibility Gaps Detected
These are queries where competitors appear but you don't — each represents potential customers you're losing to competition.
3 recommendation3 transactional1 informational
Marks & Spencer dominate these queries
Unlock full report to see exact gap queries and conquest opportunities
Visibility by Query Intent
Informational
(11 queries)
9%
Low visibility
Transactional
(22 queries)
32%
Opportunity area
Comparison
(17 queries)
59%
Moderate visibility
Recommendation
(11 queries)
9%
Low visibility
Visibility by Query Type
Generic Industry Queries (5)
Brand-Specific Queries (50)
Comparison Queries (6)
Query Performance Matrix
C Cited
M Mentioned
- Not Present
Gap Opportunity
Query-by-query breakdown showing which brands appear in AI responses — C means cited as top recommendation, M means mentioned, Gap means competitors appear but you don't.
| Query | Intent | Platform | Sainsbury's | The Co-operative Group | Waitrose & Partners | Tesco PLC |
|---|---|---|---|---|---|---|
| Where can I find good quality, affordable school uniforms in Leicester that will last the whole school year, and what are the return policies if they don't fit? | Transactional | Gemini | M | - | - | - |
| ⚠️ I'm looking for a new summer dress. Which stores in the UK offer a good selection of petite sizes at reasonable prices? | Recommendation | Gemini | - | - | - | - |
| If I switch to a renewable energy supplier in the UK, what are the things I should look for to make sure it's actually green and not just greenwashing? | Informational | Gemini | - | - | - | - |
| What's the cheapest way to get groceries delivered near me, especially if I only need a few items and don't want to pay a big delivery fee? | Transactional | Gemini | - | - | - | - |
| Which mobile network in the UK offers the best data deals for families who stream a lot of video and need reliable coverage in rural areas? | Comparison | Gemini | - | - | - | - |
Topic Analysis
6 topics analyzedVisibility rate shows how often each brand appears when AI assistants answer queries on this topic. Rates are independent — multiple brands can appear in the same response, so percentages may not sum to 100%.
STRONG = You lead competitors. GAP = Competitors lead you. OPPORTUNITY = Low visibility across all brands — potential whitespace.
Comparisons
✓ STRONG
Sainsbury's
40%
The Co-operativ
9%
Waitrose & Part
9%
Tesco PLC
3%
Mobile & Digital
✓ STRONG
Sainsbury's
33%
The Co-operativ
0%
Waitrose & Part
0%
Tesco PLC
0%
Product Features
⚠ GAP
Sainsbury's
18%
The Co-operativ
0%
Waitrose & Part
0%
Tesco PLC
0%
Pricing & Fees
💡 OPPORTUNITY
Sainsbury's
17%
The Co-operativ
0%
Waitrose & Part
0%
Tesco PLC
0%
General Info
💡 OPPORTUNITY
Sainsbury's
25%
The Co-operativ
0%
Waitrose & Part
0%
Tesco PLC
0%
Account Opening
💡 OPPORTUNITY
Sainsbury's
0%
The Co-operativ
0%
Waitrose & Part
0%
Tesco PLC
0%
+4 more topics in full report
2
Topics where you lead
1
Topics with gaps to close
3
Topics neutral/emerging
Priority Gap Topics
Focus your content on: Product Features. Competitors are winning these conversations. Upgrade to reveal
Business Impact Analysis
Estimated business value of AI visibility based on market size, customer acquisition potential, and operational efficiency gains.
UK online shoppers researching
25.0M
AI-Influenced Decisions
25% AI-influenced purchases
AI Search Growth (YoY)
35% YoY
AI assistants are reshaping product discovery and purchase decisions
Untapped Customer Opportunity
98,437
potential customers/month via AI
With only 19% Share of Voice, competitors are capturing most AI-influenced customers. This shows your growth potential if visibility improves.
CAC Reduction Potential
£XXX
saved per customer
Upgrade to unlock
Competitive Position
Leading
3.3% ahead Marks & Spencer
Your visibility:
18.9%
Top competitor:
15.6%
Customer Journey Coverage
Discovery & Research
Critical Gap
Comparison Shopping
Good
Final Selection
Critical Gap
Ready to Switch
Needs Work
Recommendation:
Focus on creating content for the "Discovery & Research" stage
Technical AEO Score
How well your website is optimized for AI crawlers and assistants — covering schema markup, content structure, and machine readability.
25
/100
🔴 Critical
Actively blocked
AI crawlers can't access or parse your content effectively
Visibility Impact
Up to 60%
Urgency
Immediate action required
What does Technical AEO Score mean?
Technical AEO is necessary but not sufficient for AI visibility. A high score ensures AI assistants can access, understand, and attribute your content — but your content quality and authority determine if you actually win recommendations. Think of it like SEO: perfect technical setup removes barriers but doesn't guarantee rankings.
Strategic Recommendations
Prioritized actions to improve your visibility in AI assistant responses based on gap analysis and competitive positioning.
high
Address negative sentiment for Sainsbury's
Sentiment score of 5.2/10 indicates issues. Review negative themes:
Improves brand perception and recommendations