EE Leads in AI Visibility
With 66.4% Share of Voice vs Virgin Media O2's 7.6%, EE dominates AI visibility in this analysis with a 58.8 percentage point lead.
Back to Reports
Virgin Media O2 vs Competitors
360° AI Visibility Analysis
V
Virgin Media O2
VS
V
Vodafone UK
VS
B
BT Group plc
VS
E
EE
EE
66.4%
Leader
Virgin Media O2
7.6%
BT Group plc
4.5%
Vodafone UK
3.6%
Room to Grow
Share of Voice
Visibility Comparison
Sentiment Analysis
5.5
Virgin Media O2
Neutral
5.0
Vodafone UK
Neutral
5.0
BT Group plc
Neutral
4.9
EE
Neutral
Detailed Metrics
| Company | Overall Score | Mention Rate | Citation Rate | Primary Rec. Rate |
|---|---|---|---|---|
| Virgin Media O2 |
7.6%
|
12.1% | 0.0% | 9.1% |
| Vodafone UK |
3.6%
|
9.1% | 0.0% | 0.0% |
| BT Group plc |
4.5%
|
9.1% | 0.0% | 3.0% |
| EE |
66.4%
|
100.0% | 0.0% | 87.9% |
Visibility Gaps Identified
6 gaps foundThese are queries where competitors appear but you don't — each represents a customer you might be losing.
-
"What's the cheapest way to get reliable mobile internet data if I'm traveling in..."
transactionalEE appear here
-
"What's the cheapest way to get superfast broadband installed in my new build hom..."
transactionalEE appear here
-
"Where can I find the best mobile phone deal with unlimited data and no upfront c..."
transactionalEE appear here
-
"How much does it cost to add a landline phone to my existing broadband package?"
transactionalEE appear here
-
"What's the fastest way to get a reliable internet connection for my small busine..."
transactionalEE appear here
-
"How much will it cost me to get a TV package that includes sports channels and s..."
transactionalEE appear here
Visibility by Query Intent
Informational
(0 queries)
0%
No data
Transactional
(27 queries)
4%
Low visibility
Comparison
(6 queries)
50%
Moderate visibility
Recommendation
(0 queries)
0%
No data
Visibility by Query Type
Generic Industry Queries (3)
Brand-Specific Queries (24)
Comparison Queries (6)
Query Performance Matrix
C Cited
M Mentioned
- Not Present
Gap Opportunity
| Query | Intent | Platform | Virgin Media O2 | Vodafone UK | BT Group plc | EE |
|---|---|---|---|---|---|---|
| ⚠️ What's the cheapest way to get reliable mobile int... | Transactional | Gemini | - | - | - | C |
| ⚠️ What's the cheapest way to get superfast broadband... | Transactional | Gemini | - | - | - | C |
| ⚠️ Where can I find the best mobile phone deal with u... | Transactional | Gemini | - | - | - | C |
| ⚠️ How much does it cost to add a landline phone to m... | Transactional | Gemini | - | - | - | C |
| ⚠️ What's the fastest way to get a reliable internet ... | Transactional | Gemini | - | - | - | C |
| ⚠️ How much will it cost me to get a TV package that ... | Transactional | Gemini | - | - | - | C |
| ⚠️ What's the cheapest way to get mobile data roaming... | Transactional | Gemini | - | - | - | C |
| Which mobile network offers the best 5G coverage i... | Transactional | Gemini | M | - | - | C |
| ok help me out - Virgin Media O2 or Vodafone UK? w... | Comparison | Gemini | C | M | - | M |
| ok help me out - Virgin Media O2 or BT Group plc? ... | Comparison | Gemini | C | - | M | M |
Topic Analysis
7 topics analyzedSee which topics you dominate and where competitors are winning. Focus content creation on gap topics.
Pricing & Fees
⚠ GAP
Virgin Media O2
0%
Vodafone UK
0%
BT Group plc
0%
EE
100%
Product Features
⚠ GAP
Virgin Media O2
12%
Vodafone UK
0%
BT Group plc
0%
EE
100%
Customer Service
⚠ GAP
Virgin Media O2
43%
Vodafone UK
43%
BT Group plc
43%
EE
100%
Mobile & Digital
⚠ GAP
Virgin Media O2
0%
Vodafone UK
0%
BT Group plc
0%
EE
100%
General Info
⚠ GAP
Virgin Media O2
0%
Vodafone UK
0%
BT Group plc
0%
EE
100%
Comparisons
⚠ GAP
Virgin Media O2
0%
Vodafone UK
0%
BT Group plc
0%
EE
100%
Reviews & Reputation
⚠ GAP
Virgin Media O2
0%
Vodafone UK
0%
BT Group plc
0%
EE
100%
0
Topics where you lead
7
Topics with gaps to close
0
Topics neutral/emerging
Priority Gap Topics
Focus your content on: Pricing & Fees, Mobile & Digital, General Info. Competitors are winning these conversations.
Business Impact Analysis
{market.get("market_label", "Market Size (Annual)")}
{market.get("market_size_formatted", "N/A")}
AI-Influenced Decisions
{market.get("ai_influence_label", "N/A")}
AI Search Growth (YoY)
+35%
{market.get("context_message", "AI assistants are transforming how customers research and make decisions")}
Customer Acquisition Impact
1,266
potential new customers/month
Based on 7.6% AI visibility
CAC Reduction Potential
£XXX
saved per customer
Upgrade to unlock
Competitive Position
Trailing
58.8% behind EE
Your visibility:
7.6%
Top competitor:
66.4%
Customer Journey Coverage
Discovery & Research
Critical Gap
Comparison Shopping
Good
Final Selection
Critical Gap
Ready to Switch
Critical Gap
Recommendation:
Focus on creating content for the "Ready to Switch" stage
Technical AEO Score
55
/100
🟡 Foundation
Baseline ready
No barriers - competing on content merit
Visibility Impact
Up to 20%
Urgency
Optimize when convenient
Score Breakdown by Category
Schema.org Markup
0/25
AI Meta Tags
5/20
AI Crawler Access
15/20
Content Structure
20/20
Performance & Accessibility
15/15
What does Technical AEO Score mean?
Technical AEO is necessary but not sufficient for AI visibility. A high score ensures AI assistants can access, understand, and attribute your content — but your content quality and authority determine if you actually win recommendations. Think of it like SEO: perfect technical setup removes barriers but doesn't guarantee rankings.
Strategic Recommendations
high
Increase AI visibility for Virgin Media O2
Virgin Media O2 has low overall visibility (7.6%). Focus on creating authoritative content that AI systems can reference.
Could increase visibility by 30-50%