Virgin Media O2 Leads in AI Visibility
With 3.7% Share of Voice vs Vodafone UK's 2.9%, Virgin Media O2 dominates AI visibility in this analysis with a 0.8 percentage point lead.
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Virgin Media O2 vs Competitors
360° AI Visibility Analysis
V
Virgin Media O2
VS
V
Vodafone UK
VS
B
BT Group plc
Virgin Media O2
3.7%
Leader
Vodafone UK
2.9%
BT Group plc
1.1%
Room to Grow
Share of Voice
How often each brand is mentioned when AI assistants answer relevant queries.
Visibility Comparison
Side-by-side comparison of mention rates, citation rates, and primary recommendations across brands.
Sentiment Analysis
How positively or negatively AI assistants describe each brand when responding to queries.
Neutral
Virgin Media O2
Score in full report
Neutral
Vodafone UK
Score in full report
Neutral
BT Group plc
Score in full report
Detailed Metrics
Breakdown of visibility metrics including overall score, mention rate, citation rate, and primary recommendation rate.
| Company | Overall Score | Mention Rate | Citation Rate | Primary Rec. Rate |
|---|---|---|---|---|
| Virgin Media O2 |
Low
|
Upgrade | Upgrade | Upgrade |
| Vodafone UK |
Low
|
Upgrade | Upgrade | Upgrade |
| BT Group plc |
Low
|
Upgrade | Upgrade | Upgrade |
Visibility by Query Intent
Informational
(7 queries)
0%
Low visibility
Transactional
(14 queries)
0%
Low visibility
Comparison
(10 queries)
20%
Low visibility
Recommendation
(7 queries)
0%
Low visibility
Visibility by Query Type
Generic Industry Queries (5)
Brand-Specific Queries (30)
Comparison Queries (3)
Query Performance Matrix
C Cited
M Mentioned
- Not Present
Gap Opportunity
Query-by-query breakdown showing which brands appear in AI responses — C means cited as top recommendation, M means mentioned, Gap means competitors appear but you don't.
| Query | Intent | Platform | Virgin Media O2 | Vodafone UK | BT Group plc |
|---|---|---|---|---|---|
| ok help me out - Virgin Media O2 or Vodafone UK? which one's actually better? | Comparison | Gemini | C | M | - |
| I want to use my phone to pay for things, but I'm worried about security. What are the safest mobile financial services available in the UK, and how do they protect my data and prevent fraud? | Informational | Gemini | - | - | - |
| I need to send large data files regularly from my office in Birmingham to clients internationally. What are my options for high-speed data services that can handle this without constant interruptions or delays? | Transactional | Gemini | - | - | - |
| I'm comparing mobile broadband providers in the UK. Besides price, what should I be considering in terms of actual network coverage and speed, especially in rural areas outside of Edinburgh? | Comparison | Gemini | - | - | - |
| My company has offices in London, New York, and Tokyo. What's the easiest way to get reliable mobile broadband that works consistently across all locations for my employees? | Recommendation | Gemini | - | - | - |
Topic Analysis
7 topics analyzedVisibility rate shows how often each brand appears when AI assistants answer queries on this topic. Rates are independent — multiple brands can appear in the same response, so percentages may not sum to 100%.
STRONG = You lead competitors. GAP = Competitors lead you. OPPORTUNITY = Low visibility across all brands — potential whitespace.
Comparisons
💡 OPPORTUNITY
Virgin Media O2
13%
Vodafone UK
13%
BT Group plc
7%
Product Features
💡 OPPORTUNITY
Virgin Media O2
0%
Vodafone UK
0%
BT Group plc
0%
Pricing & Fees
💡 OPPORTUNITY
Virgin Media O2
0%
Vodafone UK
0%
BT Group plc
0%
Mobile & Digital
💡 OPPORTUNITY
Virgin Media O2
0%
Vodafone UK
0%
BT Group plc
0%
Security & Trust
💡 OPPORTUNITY
Virgin Media O2
0%
Vodafone UK
0%
BT Group plc
0%
General Info
💡 OPPORTUNITY
Virgin Media O2
0%
Vodafone UK
0%
BT Group plc
0%
Customer Service
—
Virgin Media O2
0%
Vodafone UK
0%
BT Group plc
0%
+5 more topics in full report
0
Topics where you lead
0
Topics with gaps to close
7
Topics neutral/emerging
Business Impact Analysis
Estimated business value of AI visibility based on market size, customer acquisition potential, and operational efficiency gains.
potential customers searching
1.0M
AI-Influenced Decisions
20% AI-influenced decisions
AI Search Growth (YoY)
35% YoY
AI assistants are transforming how customers research and make decisions
Untapped Customer Opportunity
616
potential customers/month via AI
With only 4% Share of Voice, competitors are capturing most AI-influenced customers. This shows your growth potential if visibility improves.
CAC Reduction Potential
£XXX
saved per customer
Upgrade to unlock
Competitive Position
Leading
0.8% ahead Vodafone UK
Your visibility:
3.7%
Top competitor:
2.9%
Customer Journey Coverage
Discovery & Research
Critical Gap
Comparison Shopping
Critical Gap
Final Selection
Critical Gap
Ready to Switch
Critical Gap
Recommendation:
Focus on creating content for the "Discovery & Research" stage
Technical AEO Score
How well your website is optimized for AI crawlers and assistants — covering schema markup, content structure, and machine readability.
25
/100
🔴 Critical
Actively blocked
AI crawlers can't access or parse your content effectively
Visibility Impact
Up to 60%
Urgency
Immediate action required
What does Technical AEO Score mean?
Technical AEO is necessary but not sufficient for AI visibility. A high score ensures AI assistants can access, understand, and attribute your content — but your content quality and authority determine if you actually win recommendations. Think of it like SEO: perfect technical setup removes barriers but doesn't guarantee rankings.
Strategic Recommendations
Prioritized actions to improve your visibility in AI assistant responses based on gap analysis and competitive positioning.
high
Address negative sentiment for Virgin Media O2
Sentiment score of 5.0/10 indicates issues. Review negative themes:
Improves brand perception and recommendations