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Avanti West Coast

Rail Transportation United Kingdom B2C, B2B December 26, 2025 aeo_10c0cb56fb81
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Google Gemini Analysis

Market Leader in UK Rail Transportation

Avanti West Coast leads the UK intercity rail sector with 58.1% Share of Voice, nearly 3x ahead of nearest competitor LNER (20.9%). Visible in 83.3% of queries with $15,620/month equivalent ad spend value. Ranked #1 in 70% of queries with 6 direct website citations.

58.1%
Share of Voice
#1
Market Position
83.3%
Visibility Rate
70%
#1 Position Rate
6
Citations
3
Gaps Found
$15,620
Equivalent Ad Spend / Month
$30,069
Weighted Value (Position Bonus)
$187,440
Annual Visibility Value
41,650
Est. AI Impressions / Month

Share of Voice Distribution

Avanti leads with 58.1%

Competitor Rankings

Rank Company Share of Voice Citations
1 Avanti West Coast 🏆
58.1%
6
2 LNER
20.9%
1
3 Great Western Railway
11.6%
0
4 TransPennine Express
9.3%
0

Google Ads Spend vs AI Visibility Value

What you'd pay Google Ads for same visibility

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Recommendations

1

Fill Content Gap: Birmingham-Glasgow

Create content for journey time queries

+5% visibility for this query type
2

Target Scenic Route Queries

Competitors winning on London-Glasgow scenic routes

Close gap with LNER
3

Senior Travel Content

LNER cited for senior travel recommendations

Capture new audience segment

Query Performance Matrix

30 queries analyzed • 21 ranked #1 • 3 gaps identified
Query Intent Avanti LNER GWR TPE
🔴 Most scenic train route London to Glasgow? Info - M - -
Avanti vs LNER for London to Edinburgh? Compare M M - -
Best train operator for intercity travel UK? Rec M M M M
First-class ticket London to Manchester cost? Trans C - - -
Onboard passenger services on Avanti trains? Info M - - -
How to book group train tickets with Avanti? Trans C - - -
🔴 Journey time Birmingham to Glasgow? Info - - - -
Avanti vs TPE punctuality comparison? Compare M - - M
🔴 Best train route for seniors London-Scotland? Rec - C - -
Delay compensation process for Avanti? Info C - - -

C = Cited   M = Mentioned   - = Gap   🔴 = Content Gap Opportunity

Showing 10 of 30 queries

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How We Calculate Visibility Value

Equivalent Ad Spend

Query Volume × Visibility × CTR × CPC

Weighted Value

Ad spend × position multiplier (#1 = 2x)

AI Impressions

Est. times appearing in AI responses

#1 Position Rate

% of queries where you rank first

Share of Voice

Your visibility vs. total market

Content Gaps

Queries where competitors appear, you don't

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