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Bupa

Private Healthcare United Kingdom Retail (B2C) December 26, 2025 aeo_d9a06532755d
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Google Gemini Analysis

Market Leader in UK Private Healthcare

Bupa leads the UK private healthcare sector with 65.4% Share of Voice, over 4x ahead of nearest competitor AXA Health (15.4%). Visible in 56.7% of queries with $10,630/month equivalent ad spend value. Ranked #1 in all queries where mentioned, with 2 direct website citations. 4 content gap opportunities identified for growth.

65.4%
Share of Voice
#1
Market Position
56.7%
Visibility Rate
100%
#1 Position Rate
2
Citations
4
Gaps Found
$10,630
Equivalent Ad Spend / Month
$21,260
Weighted Value (Position Bonus)
$127,560
Annual Visibility Value
28,350
Est. AI Impressions / Month

Share of Voice Distribution

Bupa leads with 65.4%

Competitor Rankings

Rank Company Share of Voice Citations
1 Bupa 🏆
65.4%
2
2 AXA Health
15.4%
0
3 VitalityHealth
11.5%
0
4 Aviva Health
7.7%
0

Google Ads Spend vs AI Visibility Value

What you'd pay Google Ads for same visibility

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Recommendations

1

Knee Replacement Content

Gap: "Best UK provider for knee replacement?"

Competitors winning this query
2

Waiting Times Content

Gap: "Shortest waiting times in UK?"

High-intent query opportunity
3

Varicose Veins Page

Gap: "Varicose veins surgery London?"

Location-specific opportunity

Query Performance Matrix

30 queries analyzed • 17 ranked #1 • 4 gaps identified
Query Intent Bupa AXA Vitality Aviva
Compare Bupa, AXA, VitalityHealth doctors? Compare M M M -
🔴 Best knee replacement provider UK? Rec - - - -
Bupa vs Aviva private surgery options? Compare M - - M
Best healthcare for quick specialist access? Rec M M M M
Bupa dermatologist consultation cost? Trans C - - -
Top UK private GP providers? Compare M - - -
Best private doctor for families UK? Rec M - - -
How to book Bupa GP online? Trans C - - -
🔴 Varicose veins surgery London? Rec - - - -
🔴 Shortest waiting times private surgery UK? Rec - - - -

C = Cited   M = Mentioned   - = Gap   🔴 = Content Gap Opportunity

Showing 10 of 30 queries

Get Full 30 Questions Report

How We Calculate Visibility Value

Equivalent Ad Spend

Query Volume × Visibility × CTR × CPC

Weighted Value

Ad spend × position multiplier (#1 = 2x)

AI Impressions

Est. times appearing in AI responses

#1 Position Rate

% of queries where you rank first

Share of Voice

Your visibility vs. total market

Content Gaps

Queries where competitors appear, you don't

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