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Monzo

Digital Banking United Kingdom B2C December 27, 2025 aeo_3e679606e9cf
This analysis covers Google Gemini only. Want comprehensive analysis across ChatGPT, Claude, Copilot, Perplexity, and voice assistants (Siri, Alexa, Google Assistant)? Request Full Multi-Platform Analysis →
Google Gemini Analysis

Dominant Market Leader in UK Digital Banking

Monzo dominates the UK digital banking sector with 58.3% Share of Voice, nearly 3x ahead of nearest competitor Starling (20.8%). Visible in 93.3% of queries with $17,495/month equivalent ad spend value. Ranked #1 in 86.7% of queries with 4 direct website citations. Zero content gaps identified - exceptional AI visibility performance.

58.3%
Share of Voice
#1
Market Position
93.3%
Visibility Rate
86.7%
#1 Position Rate
4
Citations
0
Gaps Found
$17,495
Equivalent Ad Spend / Month
$34,666
Weighted Value (Position Bonus)
$209,940
Annual Visibility Value
46,650
Est. AI Impressions / Month

Share of Voice Distribution

Monzo dominates at 58.3%

Competitor Rankings

Rank Company Share of Voice Citations
1 Monzo 🏆
58.3%
4
2 Starling
20.8%
0
3 Revolut
14.6%
0
4 Wise
6.2%
0

Google Ads Spend vs AI Visibility Value

What you'd pay Google Ads for same visibility

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Recommendations

1

Expand Review Presence

Amplify G2 & Trustpilot reviews for more citations

+8-10% citation rate
2

Travel Insurance Content

Only query where no banks mentioned

New category opportunity
3

PR & Media Coverage

Build high-authority citation sources

+5% visibility boost

Query Performance Matrix

30 queries analyzed • 26 ranked #1 • 0 gaps identified
Query Intent Monzo Starling Revolut Wise
Best online bank for managing personal finances? Rec M M M -
Monzo vs Starling for travel in Europe? Compare M M - -
Bank with good budgeting tools UK? Rec M M - -
Monzo ATM fees abroad? Trans C - - -
Best online bank for students UK? Rec M M M -
Monzo overdraft options? Info C - - -
Monzo vs Revolut vs Starling international spending? Compare M M M -
Monzo savings account interest rates? Trans C - - -
Monzo account tiers and costs? Trans C - - -
Easiest application for current account UK? Rec M M M -

C = Cited   M = Mentioned   - = Not Present

Showing 10 of 30 queries

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How We Calculate Visibility Value

Equivalent Ad Spend

Query Volume × Visibility × CTR × CPC

Weighted Value

Ad spend × position multiplier (#1 = 2x)

AI Impressions

Est. times appearing in AI responses

#1 Position Rate

% of queries where you rank first

Share of Voice

Your visibility vs. total market

Zero Gaps

No queries where competitors beat you

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