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Brandsmiths LTD

Intellectual Property Law United Kingdom B2B December 27, 2025 aeo_35d0ec6ab1b6
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Google Gemini Analysis

Market Leader with Expansion Opportunities

Brandsmiths LTD dominates their tracked competitors with 70% Share of Voice, but visibility is limited to 23.3% of queries (7 of 30). 6 high-value content gaps identified where major competitors like Hogan Lovells, Bird & Bird, and Marks & Clerk appear instead. $4,370/month visibility value with potential to significantly expand reach through targeted content creation.

70.0%
Share of Voice
#1
Market Position
23.3%
Visibility Rate
16.7%
#1 Position Rate
0
Citations
6
Gaps Found
$4,370
Equivalent Ad Spend / Month
$8,116
Weighted Value (Position Bonus)
$52,440
Annual Visibility Value
11,650
Est. AI Impressions / Month

Share of Voice Distribution

Brandsmiths dominates at 70%

Competitor Rankings

Rank Company Share of Voice Citations
1 Brandsmiths LTD 🏆
70.0%
0
2 Slater and Gordon
10.0%
0
2 Irwin Mitchell
10.0%
0
2 Thompsons Solicitors
10.0%
0
Note: Major IP firms (Hogan Lovells, Bird & Bird, Marks & Clerk) appear in gap queries but weren't tracked as direct competitors.

Content Gap Opportunities

6 gaps = missed visibility
100

"Recommend a commercial lawyer in London for contract disputes"

Competitors: Allen & Overy, Clifford Chance, Linklaters, 11 others appear

100

"Which firm is best for trademark enforcement in the UK?"

Competitors: Hogan Lovells, Bird & Bird, Marks & Clerk, 8 others appear

100

"Recommend an IP law firm for international trademark registration"

Competitors: Marks & Clerk, D Young & Co, Kilburn & Strode, 5 others

100

"Best solicitors for design rights protection in the UK?"

Competitors: Marks & Clerk, Powell Gilbert, Kilburn & Strode, 9 others

100

"Which law firm is best for corporate governance advice?"

Competitors: Slaughter and May, Linklaters, Allen & Overy, 8 others

55

"What are the key aspects of corporate law in the UK?"

Competitors: Companies House, London Stock Exchange mentioned

Priority Recommendations

1

Launch G2/Trustpilot Review Campaign

AI assistants heavily cite review platforms for recommendations

+8-10% citation rate potential
2

Create Trademark Enforcement Guide

Directly target gap query with comprehensive content

+£1,500/month visibility value
3

Develop Design Rights Content Hub

Position Brandsmiths as the design rights authority

+5% visibility in recommendation queries
4

International TM Registration Page

Capture visibility for international trademark queries

New client segment access

Google Ads Spend vs AI Visibility Value

What you'd pay Google Ads for same visibility

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Visibility Breakdown

Brand Queries (5) 100%
Comparison Queries (2) 50%
Recommendation Queries (0) 0%
Informational Queries (0) 0%
Major opportunity: Zero visibility in recommendation and informational queries

Query Performance Matrix

30 queries analyzed • 7 visible • 6 gaps highlighted
Query Intent Brand. S&G Irwin Thomp.
Brandsmiths vs Slater and Gordon for IP law? Compare M M - -
Irwin Mitchell vs Brandsmiths for commercial litigation? Compare M - M -
Compare Thompsons Solicitors and Brandsmiths Compare M - - M
Brandsmiths' pricing for trademark registration? Trans M - - -
Service fees for commercial litigation at Brandsmiths? Trans M - - -
Which firm is best for trademark enforcement UK? Rec - - - -
Best solicitors for design rights protection UK? Rec - - - -
Recommend IP law firm for international TM registration Rec - - - -
What is intellectual property law in the UK? Info - - - -
How does trademark registration work in the UK? Info - - - -

M = Mentioned   - = Not Present   Gap Row = Competitors appearing, client absent

Showing 10 of 30 queries

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How We Calculate Visibility Value

Equivalent Ad Spend

Query Volume × Visibility × CTR × CPC

Weighted Value

Ad spend × position multiplier (#1 = 2x)

AI Impressions

Est. times appearing in AI responses

Share of Voice

Your visibility vs. total market

Content Gaps

Queries where competitors appear, you don't

Opportunity Score

Priority ranking for gap closure

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