JLP
Johns Law Partners
Market Leader: DLA Piper UK (42.3% SoV)
Johns Law Partners trails by 30.8 percentage points. Significant growth opportunity through targeted content strategy.
Challenger Position with Major Growth Potential
Johns Law Partners holds 11.5% Share of Voice (rank #4) with visibility limited to 10% of queries (3 of 30). 12 high-value content gaps identified where competitors DLA Piper UK (42.3% SoV), CMS UK (23.1%), and Eversheds Sutherland (23.1%) dominate. $1,875/month visibility value with potential to triple through strategic AEO implementation.
Share of Voice Distribution
DLA Piper leads at 42.3%Competitor Rankings
| Rank | Company | Share of Voice | Mentions |
|---|---|---|---|
| 1 | DLA Piper UK 🏆 |
42.3%
|
11 |
| 2 | CMS UK |
23.1%
|
6 |
| 2 | Eversheds Sutherland |
23.1%
|
6 |
| 4 | Johns Law Partners ← You |
11.5%
|
3 |
Content Gap Opportunities
12 gaps = missed visibility"Recommend a service for streamlined company formations in the UK"
Competitors: Companies House, 1st Formations, Rapid Formations appear
"Compare CMS UK, DLA Piper UK, and Eversheds Sutherland for commercial contracts"
All 3 major competitors mentioned, Johns Law Partners absent
"Best law firm for company formations in London, UK?"
Competitors: CMS UK, DLA Piper UK, Eversheds Sutherland appear
"Compare the pricing of commercial contracts at different UK law firms"
All 3 major competitors mentioned in pricing comparison
"Recommend a law firm for international M&A based in the UK"
All 3 major competitors recommended, Johns Law Partners absent
"What is the current legal framework for M&A in the UK?"
Informational query where CMA and Takeover Panel appear
Priority Recommendations
Create Company Formations Landing Page
Target the high-value "streamlined company formations" query where non-law firm competitors dominate
Launch G2/Trustpilot Review Campaign
Reviews are a major citation source for AI assistants in legal recommendations
Develop M&A Legal Framework Guide
Target informational query about UK M&A legal framework
Create Commercial Contracts Comparison Page
Position Johns Law Partners in comparison queries vs larger firms
Add FAQPage & HowTo Schema
Structured data increases AI citation likelihood
Visibility by Query Type
Growth Potential: Closing the Gap
Projected visibility value with AEO improvementsQuery Performance Matrix
30 queries analyzed • 3 visible • 12 gaps highlightedM = Mentioned - = Not Present Gap Row = Competitors appearing, client absent
Showing 10 of 30 queries
Get Full 30 Questions ReportVisibility by Service Area
Mergers & Acquisitions
6.7%
Only appears in direct comparison
Commercial Contracts
10%
Only brand query visible
Company Formations
0%
No visibility
IT Law
12.5%
Best performing area