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AI SEO Score Tool

AI Visibility Checker –
Your Brand Score Across AI

Stop guessing how AI assistants see your brand. Our checker runs real queries against ChatGPT, Gemini, Claude, and Perplexity — giving you a clear visibility score, Zero Coverage gaps, and competitor benchmarks.

5 AI platforms Share of Voice Zero Coverage detection Competitor benchmarking

Check Your AI Visibility Score

Get your AI SEO score across ChatGPT, Gemini, Claude, Perplexity, and Copilot. See mentions, citations, and the Zero Coverage gaps costing you leads.

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Free tier available at tools.ultrascout.ai

What you get

Everything your AI visibility check includes

  • Mention rate — how often your brand name appears in AI responses
  • Citation count — how often AI links directly to your website
  • Share of Voice — your visibility vs competitors on the same queries
  • Zero Coverage alerts — queries where you're absent but competitors appear
  • AI SEO readiness score — technical assessment of your citation potential
  • Priority fixes — the specific gaps to close first for fastest results
Sample score card
AI SEO Score
34/100
Below industry avg
Zero Coverage
7
gaps found
Top gap: "best [category] UK 2026" — competitor appears in 8/10 AI responses. You appear in 0.
The AI Visibility Score

How the Score Is Calculated

The UltraScout AI Visibility Score measures your brand's presence across ChatGPT, Gemini, Claude, and Perplexity on a 0–100 scale.

Score Formula
AI Visibility Score = (Mention Rate × 0.3) + (Citation Rate × 0.4) + (Share of Voice × 0.3)
  • Mention Rate — % of queries where your brand appears
  • Citation Rate — % of queries where AI links to your site
  • Share of Voice — your mentions ÷ total category mentions
BenchmarkScore RangeWhat It Means
Top 10% of brands65+Strong AI presence, citation authority established
Average brand18–35Visible but significant gaps vs competitors
At-risk brands<12Zero Coverage dominant — urgent action needed

Source: UltraScout AI Benchmark Database (10,000+ brands analysed), April 2026.

Platforms covered

Checked across every major AI assistant

ChatGPT

World's most-used AI. Favours narrative and comparison content.

Google Gemini

Powers AI Overviews. Prioritises E-E-A-T and structured data.

Perplexity AI

Cites live sources in real time. Critical for B2B researchers.

Claude

Anthropic's AI. Growing fast in enterprise and professional use.

Copilot

Microsoft's AI embedded in Bing, Edge, and Microsoft 365.

Frequently Asked Questions

What does an AI visibility checker do?
It runs queries across major AI platforms and measures how often your brand is mentioned and cited. You get a visibility score, Zero Coverage gaps, and competitor benchmarking — the full picture of how AI assistants perceive your brand compared to competitors.
What's the difference between mentions and citations?
Mentions are when AI names your brand in a response. Citations are when AI links directly to your website. Mentions build awareness; citations drive real referral traffic and revenue. We track both — and show you exactly who's winning the clicks.
What is Zero Coverage and why does it matter?
Zero Coverage is when competitors appear in AI responses for queries relevant to your business, but you don't. Closing Zero Coverage gaps is typically the fastest way to grow AI-driven traffic because those are high-intent queries where potential customers are already being sent to competitors.
How many AI platforms does the checker cover?
ChatGPT, Google Gemini, Anthropic Claude, Perplexity AI, and Microsoft Copilot — the five platforms that drive the vast majority of AI-influenced purchasing decisions today.

See Your AI Visibility Score

Mentions, citations, Zero Coverage, Share of Voice — across all five major AI platforms.

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Built by Yuliya Halavachova
Founder & Principal Data Scientist — 16+ years building enterprise LLM solutions
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