See Where You Appear in AI—
And Who Gets the Click
Most tools tell you if you're mentioned. We tell you who gets the link, the traffic, and the customer.
Mentions are ego. Citations are revenue.
AI Visibility Checker
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💡 Key finding: You're mentioned as often as your top competitor — but they have 4.5× more citations. Same awareness, they get all the clicks. This is fixable.
Unlock Your Full 12-Page Citation Report
See exactly who gets the link when customers ask about your industry.
- Full citation audit: every link, every platform
- Competitor citation analysis: who's winning
- Third-party tracking: who's stealing traffic
- Citation vs mention ratio: are you trusted?
- Topic gap analysis: what you're missing
- Action plan: step-by-step to win more links
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Why citations matter more than mentions
Most AI visibility tools track mentions. We track who gets the click — because that's where revenue comes from.
Mentions
- AI names your brand in a response
- No link, no click, no traffic
- Builds awareness, not revenue
- Anyone can be mentioned
- Easy to inflate with volume
Citations
- AI links directly to your website
- Drives real referral traffic
- Builds domain authority & SEO
- Signals trust to the AI model
- Directly correlated with revenue
Same mention rate. 4.5× the traffic gap.
Both brands had a 15.9% mention rate. The competitor had 18 citations vs 4. That's 4.5× more referral traffic from AI. After fixing citations, the bakery brand increased revenue by 32% in 8 months.
Four things most tools miss entirely
Citation intelligence is more complex than a counter. Here's what you need to know.
Who owns the citation matters
Is AI linking to your homepage, or a blog post from 2019? Deep citations to specific content drive far more authority than shallow homepage links.
Third parties steal your traffic
In the bakery audit, BBC Good Food and Trustpilot were cited more than the actual brand. They get traffic from queries about your own industry.
Competitor citations reveal the playbook
Knowing which of your competitor's pages get cited — and for which queries — tells you exactly what content to create to win the link battle.
Intent changes everything
A citation on a buying-intent query ("best X in UK") is worth 5× a citation on a research query. We weight citations by intent — not just count them.
Most tools track mentions. We track what matters.
The difference between vanity metrics and revenue intelligence.
| Tool | Price | Mentions | Citations | Who Owns the Link? | Competitor Citations | 3rd-Party Tracking | Verdict |
|---|---|---|---|---|---|---|---|
| UltraScout AI ⭐ | £99–799/mo | ✅ | ✅ | ✅ Full analysis | ✅ Deep-dive | ✅ Full tracking | Revenue intelligence |
| Basic Trackers (Otterly, BrandRadar) |
$29–49/mo | ✅ | ❌ | ❌ | ❌ | ❌ | Vanity metrics |
| SEO Suites (Semrush, Ahrefs) |
£99–449/mo | ⚠️ Add-on | ❌ | ❌ | ❌ | ❌ | Built for yesterday |
| Enterprise Platforms (Evertune) |
$3,000+/mo | ✅ | ✅ | ⚠️ Limited | ⚠️ Basic | ❌ | 4× the price, less insight |
Most enterprise tools charge $3,000+/month for this depth of citation intelligence. We built it for the global mid-market.
From vanity metrics to revenue intelligence
Start free. Upgrade when you're ready to go deeper.
- 1 company profile
- 50 queries/month
- Monthly AI Visibility Report
- Mention tracking — 5+ platforms
- Citation tracking (who links to you)
- Basic competitor citation audit
- Email support
- 3 company profiles
- 200 queries/month
- Weekly AI Visibility Reports
- Full citation ownership analysis
- Competitor citation deep-dive
- Third-party citation tracking
- White-label reports
- Priority support
- 10 company profiles
- 500 queries/month
- Daily AI Visibility Reports
- API access
- Custom integrations
- Dedicated account manager
- Slack support
- 80% cheaper than enterprise alternatives
- Unlimited companies
- Unlimited queries
- White-glove onboarding
- Dedicated account manager
- Custom development
- SLA guarantee
- Full API access
Frequently Asked Questions
Everything you need to know about AI citations and this tool.
What's the difference between mentions and citations?
Why should I care about citations?
Is this tool really free?
What platforms do you check?
How long until I get the full report?
Do you work with businesses outside the UK?
How is citation authority different from domain authority?
See What AI Is Saying — And Who It's Sending Clicks To
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